Flannery O'Connor's A Good Man is Hard to Find Essay - 1

Flannery O'Connor's A Good Man is Hard to Find - Essay Example The Grandmother is very irritating woman. During the car ride, she lies about the dimensions of a house just to make it sound more interesting to the children. And when she realizes that the house she’s been bragging about is not even in that state, she panics and kicks the cage holding the cat. She doesn’t do that on purpose. She is annoying but she doesn’t deserve to be shot three times in the chest. In fact she tries to make a connection with the Misfit during the confrontation and when she feels sorry for Misfit and about the way he has been treated all his life, she tries to physically touch him and at that moment Misfit’s henchmen shoot the old woman. It is very true that many people only claim to be Christians but in the dealings of their lives, their behavior, their conduct and their daily conversations are devoid of the spirit of Christianity. The grandmother is blessed with a loving son but she is not thankful for it and doesn’t actually care about him. In fact she treats him as a tool and takes advantage of his obedience. In the book, after the car accident Misfit and his men seize the family and they take family members in the woods and shoot them. Seeing her fate very clear the grandmother suddenly remembers God and Jesus and turns soft. She asks Misfit to pray so that his soul may be spared for the sins he has committed all his life. A very religious and philosophical conversation takes place towards the end of the story between the Misfit and the Grandmother, where Misfit tries to mock Jesus by saying that he created a lot of confusion by raising dead people (in hidden words, he mocks the whole concept of heaven a nd hell and the day of judgment). To this, grandmother agrees somewhat by saying that probably he didn’t raise the dead after all but when she gets shot in the chest, she falls down with her legs crossed in to her grave, representing her faith in a dramatic and symbolic way. "Flannery

How the Sarbanes-Oxley Act has made an impact on business Essay

How the Sarbanes-Oxley Act has made an impact on business - Essay Example r example, the Canada’s long standing principles-based stock exchange was replaced with a hybrid rules and principles based corporate governance regime that was modeled in SOX and administered by security regulators (Sibold, 2009). Largely, as Sibold elaborates, the act aims to harmonize the global fiscal management polices by shifting these from the pervious rules based to principles based management, where a global platform on financial management can be achieved. The act largely bases on management through virtues and morals as compared to through rules. However, Sibold (2009) argues that there are possibilities of more executives and editors using the trust and moral trust enhanced by this act to act unethically as compared other previous management through rules. Family owned enterprises according to Sibold portray better performance of family influence that focuses the investments of the firm, and this lessens the moral hazards due to the minority equity claimants and in creasing form values. Therefore, as a profession in financial management or any other related field, the act requires that moral standing, virtues and business ethics have to be more pronounced in an individual to avoid conflict of interest in the workplace, where one is tempted to behave unethically. As a professional in financial management, it would be necessary to integrate both the rule based and principles based approach in financial management to ensure a wider approach to management problems in finances and reduce possible cases of unethical behaviors in managing

Philosophy Or Beliefs About Grammar Teaching Article

Philosophy Or Beliefs About Grammar Teaching - Article Example This report explores an in service English teacher teaching of grammar in a second language classroom at Forsyth Technical Community College in Winston Salem North Carolina. The main objective is to focus on the perspective of personal pedagogical system, beliefs, knowledge, theories, assumptions, and attitudes that plays a significant role in shaping a teachers’ way of teaching. It throws light on the teachers' actual practices in an adult high intermediate ESL classroom. Forsyth Technical Community College is a preparatory type of institution that prepares ESL students to easily engage in the community, and bring their language skills to the required standard usage of English within the community. Enrollment into Forsyth Technical Community College is non-selective with incoming students being enrolled into different levels ranging from beginner to high intermediate. Enrolment using an in-house placement test is a priority, implying that students advance to upper levels when they improve their English language skills at that specific level. The institution set speciï ¬ c learning objectives for each level which were assessed by in-house tests and which teachers were required to teach towards. One set of objectives related speciï ¬ cally to the teaching of grammar. The institution has two fully equipped writing labs and a small corner library at the main hall. The labs are equipped with fifteen computers with numerous software programs installed and the internet is accessible on each computer for the student use. Regular classrooms are arranged to accommodate 15-20 students and this ensures improved interaction between the teachers and students. The classrooms are carpeted and contain whiteboards, overhead projectors and a chair used by the teacher and students during presentations. All teachers working in the institution, including the participant of this report, teach full-time (20-25 hours per week). Students are mostly have Spanish as their first language. During the study, some students had recently arrived in the United States while others had been around for a period of time and they aged 25-35. The teaching context is a monolingual setting where all teachers are native speakers of English. The preparatory school does not have its own sy llabus and in-house textbooks and the teachers are encouraged to select textbooks and adapt to a syllabus that suits their students or teaching contexts to ensure the success of the teaching process. This is because a curriculum is often perceived by teachers as being fairly rigid. The participant teacher background Data on this report was collected through five non-participatory classroom observations. I refrain from naming the participant and restrict the following information to only assist readers in making sense of the specific features of the context to protect his anonymity. Prior to conducting this report I made a pre-observation interview with the instructor to see if he would be willing before formally requesting his participation as I felt that would provide an improved overall picture in order to determine the kinds of teaching beliefs he was mostly interested in and to what extent he put those beliefs into practice in L2 teaching. The Participant of this report was a 36 -year-old native English speaker with an overall experience of ESL of 7 to 10 years. He taught ESL classes at various levels from beginner to upper intermediate. He started his career at the elementary level for two years and then started teaching at the ESL adult-level for the last six years in programs which service adult refugee and continuing education populations. He had other teaching experiences prior to his present ESL positions. He held an ESL teaching certificate, as well as a bachelor’s degree in elementary education. Philosophy or beliefs about grammar teaching The perceptions the

Splice (2009 Movie) Essay Example | Topics and Well Written Essays - 500 words

Splice (2009 Movie) - Essay Example The horror does not necessarily lie in the fact that Dren is a terrifying monster, but that the human scientists continue to push boundaries in every sense of the word. As an audience member, I could hardly withstand the moment that Elsa and Clive decide to ignore the funding corporation’s rules and splicing human DNA with animal DNA due to the fact that the action created a red flag. It is not a secret that the controversial discussion about scientists and their work in respect to moral issues has been brought up. In this case, the decision of the scientists to disobey the law and morality for personal gain (becoming the first scientists to leap ahead in DNA discovery) is predictably going to go wrong. Why? There is a lesson to be learned when humans mess with nature: nature messes back. The act of playing God always ends badly in the fictional world. Not only was the fact that their experiment got out of control predictable, the initial bonding between Clive and Elsa to Dren was as well. At first it was somewhat easy to relate to Elsa and Clive’s relationship with Dren. The beginning stages show Dren as a peaceful, delicate creature that is entirely innocent in nature. Who wants to destroy that? Even despite the scientists’ inability to think beyond their impulse of creating Dren. The frustrating notion stems from Elsa and Clive’s lack of responsibility from the very get-go.

Cultural Diversity in the U.S Assignment Example | Topics and Well Written Essays - 750 words - 1

Cultural Diversity in the U.S - Assignment Example The American Civil Law however endeavors to protect the interest of the Native Americans from falling prey to discriminatory practices of the American people (Civil Rights and the Native Americans, n.d.). The treatment offered to the Native Americans thus seems quite inconsistent who become more susceptible to the effects of cultural relativity. Inconsistent Public Policies towards Native Americans The government of United States endeavors to maintain a strong binding relationship with the Native Americans. To this end, some of the legislators belonging to the United States congress have shown increased interest in setting better educational, health and working standards for the American Indians living within close proximity of their territories. These activities reflect that some Americans desire to make the natives enjoy those amenities which were once kept reserved for the American people. However, the Native Americans are increasingly falling prey to problems of cultural relativi ty and ethnocentrism as reflected by the attitudes of some fellow Americans. These groups of Americans suffer from the fear that large amount of Native Americans would gradually disturb the unity of the nation and hence poses a considerable threat to the American community. A majority of the American people believe that the due influx of Native Americans in the American community have led to the growth of crime and even had contributed to the birth of regional languages thus creating cultural barriers. However during the period of 2006 significant demonstrations were organized to promote the betterment of the ethnic groups comprising of Latin American people belonging to different regions. There have been similar erroneous remarks made on Native Americans as exploiters and self gainers. The Native Americans like Mexicans contribute around 29 billion dollars on an annual basis to America’s tax resources in return for the services received by them. The Native Americans are also observed as economic burdens of America. However, this stands false for the Mexican population living in America is the best cultivators of fruits and vegetables significant for the American economy. Moreover the Native Americans are quick adaptors of the English language and honor the multi-cultural facet of the American region. In the region of California however the immigrant population coming from Latin American countries faced fierce stance with denial of public support in matters related to health and education. During the period of 1994 the United States government headed by Bill Clinton took further steps to seal the entry points of Mexican people to United States. Estimates show that around $2.5 billion are expended by the Canadian government on programs directed to the betterment of the Native Americans. This service rendered by the Canadian government does not gain enough ground for Latin Americans are still kept away from being integrated to the culture of the state. Th e attempt of the Canadian government to bridge the economic gap between the American and Native Americans were viewed by others as activities, which promoted cultural disintegration. Native Americans thus became a victim of ‘cultural relativism’ (Native Americans and Public Policy, n.d.; Trigger, Washburn, Edward, 1996, p.435; D'Angelo & Douglas, 2009, pp.69-78).

Literature and Ideals Essay Example for Free

Literature and Ideals Essay Definition: Literature is a term used to describe written or spoken material. Broadly speaking, literature is used to describe anything from creative writing to more technical or scientific works, but the term is most commonly used to refer to works of the creative imagination, including works of poetry, drama, fiction, and nonfiction. Why do we read literature? Literature represents a language or a people: culture and tradition. But, literature is more important than just a historical or cultural artifact. Literature introduces us to new worlds of experience. We learn about books and literature; we enjoy the comedies and the tragedies of poems, stories, and plays; and we may even grow and evolve through our literary journey with books. Ultimately, we may discover meaning in literature by looking at what the author says and how he/she says it. We may interpret the authors message. In academic circles, this decoding of the text is often carried out through the use of literary theory, using a mythological, sociological, psychological, historical, or other approach. Whatever critical paradigm we use to discuss and analyze literature, there is still an artistic quality to the works. Literature is important to us because it speaks to us, it is universal, and it affects us. Even when it is ugly, literature is beautiful. Importance of Literature. It is a curious and prevalent opinion that literature, like all art, is a mere play of imagination, pleasing enough, like a new novel, but without any serious or practical importance. Nothing could be farther from the truth. Literature preserves the ideals of a people; and idealslove, faith, duty, friendship, freedom, reverenceare the part of human life most worthy of preservation. The Greeks were a marvelous people; yet of all their mighty works we cherish only a few ideals,ideals of beauty in perishable stone, and ideals of truth in imperishable prose and poetry. It was simply the ideals of the Greeks and Hebrews and Romans, preserved in their literature, which made them what they were, and which determined their value to future generations. Our democracy, the boast of all English-speaking nations, is a dream; not the doubtful and sometimes disheartening spectacle presented in our legislative halls, but the lovely and immortal ideal of a free and equal manhood, preserved as a most precious heritage in every great literature from the Greeks to the Anglo-Saxons. All our arts, our sciences, even our inventions are founded squarely upon ideals; for under every invention is still the dream of Beowulf, that man may overcome the forces of nature; and the foundation of all our sciences and discoveries is the immortal dream that men shall be as gods, knowing good and evil. In a word, our whole civilization, our freedom, our progress, our homes, our religion, rest solidly upon ideals for their foundation. Nothing but an ideal ever endures upon earth. It is therefore impossible to overestimate the practical importance of literature, which preserves these ideals from fathers to sons, while men, cities, governments, civilizations, vanish from the face of the earth. It is only when we remember this that we appreciate the action of the devout Mussulman, who picks up and carefully preserves every scrap of paper on which words are written, because the scrap may perchance contain the name of Allah, and the ideal is too enormously important to be neglected or lost.

Impact Of The Mega Sport Event On Tourism Tourism Essay

Impact Of The Mega Sport Event On Tourism Tourism Essay There are only two mega sport events namely the FIFA World Cup and the Olympics based on the scale of media interest. It means mega-sport event has unique natures such as outstanding reputation, adequate attention and worldwide scope already. A well-managed mega-sport event such as FIFA World Cup will attracts millions of visitors to a place. The tourism related to mega-sport event can be classified as sport event tourism that Foo L. M (2000) defined sport events tourism as the main purpose of the travel is to take part in an organized sporting activity, either as a spectator, participant or official. For example, the diverse preparations in Sydney for the 2000 Games not only cater for the 11,116 athletes, but also take into consideration the potential tourism inflow from Olympic spectators (which could number in the millions), athletes families, and estimated 15,000 media personnel (Groote, 2005). During the event holding, tourists spend money in related tourism businesses like restaurant, shop and hotel, and they may also visit surrounding tourist destinations and attractions. Obviously, tourism obtains benefits directly and indirectly from mega-sport event; while these benefits are various and long-term. In case of 2000 Sydney Olympics (Australian Tourist Commision, 2001): Visitors to Australia: 406,500 international visitors in September 2000, 15% higher than September 1999 (Australian Bureau of Statistics preliminary data). Worldwide Olympic TV audience: 3.7 billion in 220 countries (IOC) Worldwide Olympic Internet audience: 20 million (IOC) Brand Australia has been advanced by ten years, meaning what the world now knows about Australia, it wouldnt have known until 2010 had Sydney not hosted the Games (ATC). The ATCs media relations program generated an addition A$3.8 billion in publicity for Australia between 1997 and 2000 (ATC) The ATCs partnerships with major Olympic sponsors, such as Visa, McDonalds, Kodak and Coca-Cola generated in additional A$300 million in additional advertising exposure for Australia (ATC). In late 1999, the ATC launched the Australia 2000 fun and games campaign to encourage visitation to Australia in 2000. This was aimed at insuring against avoidance, as had been the experience of other major event host cities and countries. In 2000, visitor arrivals to Australia increased by 10.9% to almost five million according to preliminary Australian Bureau of Statistics figures (ABS). In excess of 100 business events, generating millions of additional export dollars for Australia can be directly attributed to the ATCs New Century. New World, Australia 2001 campaign aimed at capturing business tourism for Australia off the back of the Games. (ATC) etc. Furthermore, Hudson S. (2003) summarized relevant benefits for the host as follows: Major sport events can be catalysts for new facilities and new or improved infrastructure When sport facilities are built, they become permanent event venues Major sport events can be catalysts for attracting training sessions and other types of events, such as meetings and exhibitions There is potential for various sport events year round Sport events can reflect and enhance culture and local traditions, helping to create a unique and attractive sense of place Media coverage and its impact on developing a sport destination image can be more important than actual visitor spending Sport events can assist in destination branding by providing powerful, active lifestyle images and making cultural themes come alive However, hosting a major sports event also has high risks that mainly affect the sustainability of the tourism. For example the Olympic Games of 1976 in Montreal, it was a financial disaster for the city that almost bankrupt (Newton, 2012) and afterwards they were still faced with the financial debts until 2006 (CBC News, 2006). 2.2 Marketing in tourism 2.2.1 Mega-sport event marketing Funk D. C (2008) believed that effective marketing activities are able to shape the image of the city and stimulate the economy for the host; to reach specific target markets and position the destination to non-residents for the tourism marketers; to build community identification and create jobs for governments; to increase brand awareness, launch new products and services, and open new markets for sponsors. In terms of mega-sport event which is in essence experiential, interactive, targeted, and relational; these features are highly relevant and desirable given the modern marketing environment (Crowther, 2011) which can be explained as events create a social setting for attendees and help raise attendees involvement level; therefore, attendees are apt to be more receptive to marketing messages and images associated with the event than they are to those presented via other methods (Pope Voges, 2000; Meenachan Shipley, 1999). Therefore, event marketing is defined as a tool for experiential marketing that focuses on consumer experiences, and treats emotionally and rationally driven consumption as a holistic experience (Vel Sharma, 2010) and it offers an additional advantage, in that it actively engages the consumer with the brand and its personality (Sneath, et al., 2005). 2.2.2 Motivation of sport event tourist MacInnis D. J, Moorman C. Jaworski B. J (1991) defined motivation as an internal factor that arouses and prompts goal-directed behavior. Furthermore, Schiffman L. G Kanuk L. L (2001) detailed a motivation process which includes five stages: needs, tension, drive, want and goal. (Figure 1) Need recognition Goal behavior Want pathway Drive state Tension reductionFigure 1 Sport and event consumer motivation process Source: e.g., Schiffman L. G Kanuk L. L (2001) In the first stage: need recognition, Reisinger (2009) mentioned that potential consumers recognize a need when faced with a problem, we can understand the problem as a catalyst. As mentioned above, the problem of sport event consumer is the desire to seek the experiences. Second stage is the customers are considering how to satisfy this need and at the third stage, people will consider the pathways by their preference to reduce or eliminate the unpleasant state. Want pathway can be considered as decision-making processes and finally the goal behavior which can be understand as the acquisition satisfy peoples need, reduce tension and restore balance. A well-understanding of motivation process will help the marketer to know (Horner Swarbrooke, 2007): When to attempt to influence consumers (focusing marketing activities at the time when most consumers are making decisions to buy a particular product) The choice of advertising media based on which media the majority of consumers use to gain information about tourism products The selection of appropriate distribution channels or marketing intermediaries For example, the VisitBritains strategy for 2012 London Olympic Games focused to inspire visitors to explore Britain (VisitBritain, 2010) As the figure shows, the marketing strategy of VisitBritain focuses Awareness (inspire) and Intention (explore) stages. The marketing challenges are: Inspire: (long-term develop): Address the loss of market share and maximise the value of tourism working with the nations and regions of Britain Develop new product offers to stimulate demand in partnership with the nations and regions Explore: (Britain-led): Gain market share Grow Britain brand awareness Challenge negative perceptions of welcome, value and quality 2.2.3 Marketing strategy related to tourism Foxall (1981) defined marketing strategy as being an indication of how each element of the marketing mix will be used to achieve the marketing objectives. It is simple but easily to understand. Normally, the marketing objectives in tourism of mega-sport event host should be: To maximize the economic benefits for tourism across the host city/country To enhance the image of the host as a visitor destination To deliver- and showcase a world class welcome in and after the event A widely used marketing mix is the 4 Ps that product, price, place and promotion. Product Funk (2008) summarized unique aspects of the mega-sport event product: it is an intangible product; social facilitation via sport and reliance on product extensions. Intangible means it is an experiential product and social facilitation via sport means it has great impacts as mentioned above. However, these features are natural. Therefore, exploring on extension product is the key to stimulate and meet the demands of tourist. Such as UK launched new 50p coins to commemorating the London 2012 Olympic and Paralympic Games (BBC, 2010) and create new travel routes for tourists as an event-related tour products and etc. à ¨Ã‚ ¡Ã‚ Ãƒ §Ã¢â‚¬ Ã… ¸Ãƒ ¤Ã‚ ºÃƒ ¥Ã¢â‚¬Å" Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ©Ã¢â‚¬ Ã¢â€š ¬Ãƒ ©Ã¢â‚¬ ¡Ã‚ Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ ¥Ã‚ ¸Ã‚ ¦Ãƒ ¦Ã‚ Ã‚ ¥Ãƒ ¥Ã‚ ·Ã‚ ¨Ãƒ ¥Ã‚ ¤Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ »Ã‚ Ãƒ ¦Ã‚ µÃ… ½Ãƒ ¦Ã¢â‚¬ ¢Ã‹â€ Ãƒ §Ã¢â‚¬ ºÃ…  Ã‚ ¼Ã…’http://blog.sina.com.cn/s/blog_482a6f7d010004ue.html Furthermore, as sport has the ability to directly and indirectly influences a number of aspects in a persons life (Beaton Funk, 2008), sport marketers are likely to package themselves as the forefront in the battle to improve quality of life as sport and leisure activities become central components of promoting health lifestyles, and building more integrated communities (Funk, 2008). à ¦Ã…  Ã…  Ãƒ ¤Ã‚ ¸Ã‚ »Ãƒ ¥Ã…  Ã… ¾Ãƒ ¥Ã… ¸Ã… ½Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ ¥Ã‚ ½Ã¢â‚¬Å"à ¦Ã‹â€ Ã‚ Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ ¦-†¦Ãƒ ¦Ã‚ ¸Ã‚ ¸Ãƒ ¤Ã‚ ºÃƒ ¥Ã¢â‚¬Å" Ãƒ ¦Ã¢â‚¬ Ã‚ ¾Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ºeventà §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ®Ã‚ £Ãƒ ¤Ã‚ ¼Ã‚  Ãƒ ©Ã¢â‚¬ ¡Ã…’à ¤Ã‚ ¹Ã… ¸Ãƒ ¦Ã‹Å" ¯Ãƒ ¥Ã‚ ¤Ãƒ ¥Ã… ¾Ã¢â‚¬ ¹Ãƒ ¤Ã‚ ½Ã¢â‚¬Å"à ¨Ã¢â‚¬Å¡Ã‚ ²Ãƒ ¦Ã‚ ´Ã‚ »Ãƒ ¥Ã…  Ã‚ ¨Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ §Ã¢â‚¬ °Ã‚ ¹Ãƒ ¦Ã…“†°Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã¢â‚¬ °Ã¢â‚¬ ¹Ãƒ ¦Ã‚ ®Ã‚ µÃ‚ ¼Ã…’à ©Ã‚ ¦-à ¥Ã¢â‚¬ ¦Ã‹â€ Ãƒ ¦Ã‹Å" ¯Ãƒ ¥Ã… ¸Ã… ½Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ ²Ã‚ ¾Ãƒ §Ã‚ ¥Ã… ¾Ã‚ ¼Ã…’à ¦-†¡Ãƒ ¥Ã…’- ¼Ã…’à ¦Ã¢â€ž ¢Ã‚ ¯Ãƒ §Ã¢â‚¬Å¡Ã‚ ¹Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¤Ã‚ ¸Ã‚ ¾Ãƒ ¤Ã‚ ¾Ã¢â‚¬ ¹Ã‚ ¼Ã…’à ¦Ã‚ ¾Ã‚ ³Ãƒ ¥Ã‚ ¤Ãƒ ¥Ã‹â€ Ã‚ ©Ãƒ ¤Ã‚ ºÃ… ¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾brandà ¦Ã… ½Ã‚ ¨Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ Price Price can be understood by if it is valuable. Getz and Cheyne (1997) found that focus group participants identified important quality factors that can influence a decision to travel to an event, including reputation of the event, caliber of participants (the best in their field), international scope, and the presence of celebrities, rarity is also a factor. Obviously, mega-sport event has all these factors: outstanding reputation; national caliber; international tourism market; celebrities (NBA stars etc.) and once in four years. As mentioned above, mega-sport tourists pay for an experience which often involves sensory, emotional, cognitive, behavioural and relational values that replace functional values (Schmitt, 1999). A well-managed service system should be marketed to the audience as favourable factor. In adverse, weakness of service will lead tourist doubt to come. For example, a safety doubt emerging after the news that with one week remaining before the opening ceremony of the London Olympics, it only has 4,000 guards trained and ready which was expected to provide over 10,000 security personnel for the event (Bartnik, 2012). à ¨Ã‚ ¿Ã¢â€ž ¢Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ ¤Ã‚ ºÃƒ ¥Ã¢â‚¬Å" Ãƒ ¦Ã…“†°Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ Ã‚ ¸Ãƒ ¥Ã‚ ¼Ã¢â‚¬ ¢Ãƒ ¥Ã…  Ã¢â‚¬ ºÃ‚ ¼Ã… ¸Ãƒ ¥Ã‚ Ã‚ ¦Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¦- ¹Ãƒ ©Ã‚ Ã‚ ¢Ã‚ ¼Ã…’à ¥Ã‚ ¦Ã¢â‚¬Å¡Ãƒ ¤Ã‚ ½Ã¢â‚¬ ¢Ãƒ ¦Ã¢â‚¬ °Ã¢â‚¬Å"à ¦Ã‚ ¶Ã‹â€ Ãƒ ¦-†¦Ãƒ ¥Ã‚ ®Ã‚ ¢Ãƒ ¤Ã‚ »Ã‚ ¬Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ©Ã‚ ¡Ã‚ ¾Ãƒ ¨Ã¢â€ž ¢Ã¢â‚¬ËœÃ‚ ¼Ã… ¸Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬ ¦Ãƒ ¥Ã¢â‚¬ ¦Ã‚ ¸Ãƒ ¥Ã‚ ¥Ã‚ ¥Ãƒ ¨Ã‚ ¿Ã‚ Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã‚ Ã‚ Ãƒ ¦Ã¢â€š ¬-à ¤Ã‚ ¸Ã‚ »Ãƒ ¤Ã‚ ¹Ã¢â‚¬ °Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ©Ã¢â€ž ¢Ã¢â‚¬ ¦Ãƒ §Ã… ½Ã‚ ¯Ãƒ ¥Ã‚ ¢Ã†â€™ Place It refers to the place where the customers can buy the product and how the product reaches out to that place. The most effective way is media such as Internet, PR and TV. Many scholars believe that media coverage of sport events will help countries to present themselves in favorable terms (Whitson Macintosh, 1996), and will assist destinations in building a positive image that helps to generate future tourist demand (Faulkner et al., 2000). à ¤Ã‚ ¸Ã‚ ºÃƒ ¤Ã‚ ºÃ¢â‚¬  Ãƒ ¨Ã‚ ¦Ã¢â‚¬  Ãƒ §Ã¢â‚¬ º-à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¨Ã…’Æ’Ã ¥Ã¢â‚¬ ºÃ‚ ´Ã‚ ¼Ã…’à ¥Ã‚ ¯Ã‚ ¹Ãƒ ¤Ã‚ ºÃ… ½Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ©Ã¢â€ž ¢Ã¢â‚¬ ¦Ãƒ ¥Ã…’-à §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ ¥Ã…“ ºÃƒ ¦Ã… ½Ã‚ ¨Ãƒ ¥Ã‚ ¹Ã‚ ¿Ã‚ ¼Ã…’à §Ã‚ ½Ã¢â‚¬ËœÃƒ §Ã‚ »Ã…“à ¥Ã‚ ¼Ã¢â€š ¬Ãƒ ¥Ã¢â‚¬ ¹Ãƒ ¥Ã‚ Ã‹Å"à ¥Ã‚ ¾-à ¨Ã‚ ¶Ã…  Ãƒ ¦Ã‚ Ã‚ ¥Ãƒ ¨Ã‚ ¶Ã…  Ãƒ ©Ã¢â‚¬ ¡Ã‚ Ãƒ ¨Ã‚ ¦Ã‚ Ã‚ ¼Ã…’ Social media such as Facebook, Flickr and TripAdvisor are increasingly being exploited within mega-sport event marketing campaigns. For example, Facebook has more than 300 million active users, 50% of whom log on everyday. The internet provides a worldwide platform to distribute the information. Recently emerging channel is mobile. According to VisitBritain (2010), 400m are already using the mobile internet and this will double by 2012; 87% of people are already using their mobile for media consumption at home, and 2012 London Olympic Games became the first mobile internet Games. Development of technology help marketers delivers the information more effective, however, traditional media still important such as newspaper, which are still widely used by old peoples; TV, which covers lots of computer illiterate and broadcast, which can reach the people who have no time to look such as taxi driver. Promotion Promotion is the business of communication to the customers such as what benefits the company or organization has to offer rather than exhibit the features. Hosting the mega-sport events means a valuable promotion opportunity as it can improving a destinations image and building a destinations brand for sustainable development (Getz, 1997; Hall, 1992; Jago, et al., 2010; Prentice Andersen, 2003; Ritchie, 1984) . This means that the city can show off its tourist attractions and the infrastructure that has been generated (Chalip, 2002; Owen, 2005; Whitson Horne, 2006). Awareness of the region is also positively impacted which again brings in domestic and international tourists and potential investors (Gursoy Kendall, 2006; Solberg Preuss, 2007). For example, in a study examining the effect of special events on a countrys brand building, Jun and Lee (2008) reported a positive relationship between the role of special events on the attitudes of young Korean students towards Germany, specifically, the more exposure Korean students had to special events held in Germany, the more likely they were to form positive attitudes toward Germany. These findings supported Chalip and Costas (Chalip Costa, 2005)general theory that special events can be an extension of a destination brand or can be promoted as certain features of destination brand. Political support à §Ã‚ ­Ã‚ ¾Ãƒ ¨Ã‚ ¯Ã‚ Ãƒ ¤Ã‚ ¸Ã‚ Ãƒ ¥Ã‚ -à ©Ã¢â€ž ¢Ã‚ Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¦Ã‚ ¾Ã‚ ³Ãƒ ¥Ã‚ ¤Ãƒ ¥Ã‹â€ Ã‚ ©Ãƒ ¤Ã‚ ºÃ… ¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã… ½Ã‚ ¨Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ ¦Ã‹â€ Ã‚ Ãƒ ¦Ã… ¾Ã…“à £Ã¢â€š ¬Ã¢â‚¬Å¡ 2.3 Destination service quality Even though marketing strategy is well managed, tourists experience of a hotel, restaurant, or casino will imparts a different sort of knowledge than simply reading or hearing about it (La Tour, et al., 2009). Destination management includes how competition in tourism increasingly involves geographical systems where suppliers of hospitality, transportation, entertainment, and cultural services collaborate to increase the attractiveness of the destination and improve its ability to acquire customers (Bieger, 1998; Bieger, 2000; Buhalis, 2000; Ritchie Crouch, 2000; Go Crompton, 2000). Event managers are often preoccupied with delivering a high quality program (Getz, 1998), which is basically what visitors come to experience, but equal attention to service quality is essential for ensuring visitor satisfaction. SA Tourism (2008) concedes to the following ten challenges for 2010: 1) poor access to channels of tourism information, 2) insufficient accommodation, and 3) compelling attractions and activities, 4) inadequate service levels and skills shortage, 5) inadequate public transport, 6) insufficient focus on tourist safety and security, 7) limited institutional capacity, 8) managing expectations, 9) demand management and 10) displacement of general tourists. In the public eyes, hosting an event is a stimulator of tourism industry to the host city. Fourie and Santana-Gallego (2011) did a research on the impact of mega-sport events on tourist arrivals and resulted at there will be 8% increase of the arrivals on average to the host. The Olympics and FIFA World Cup are more than the average. For instance, by the data from ForwardKeys (2012), bookings made by 12th May show a 13% increase in the expected number of arrivals to London during the Olympics Periods and the rest of UK also receive 4% increase. Such a rapidly inflow of tourists will bring lots of problems such as transport disasters. Atlantas 1996 Olympic Game has provided a cautionary tale of mega-sport event travel chaos: with bus drivers getting lost, athletes arriving moments before their events and overloaded trains that couldnt get residents home (Wheatley, 2011). Therefore, how to provide quality destination service to tourists experience, while an influx occurs during the mega-sport event is one of the key factors of the successful tourism operation in mega-sport tourism marketing. Gronroos (1983) described service quality construct relates the level of experienced quality to both technical and functional dimensions of serve provision (see figure 10.1): Technical quality refers to the result of the service and/or the question, what has been provided? Functional quality on the other hand, refers to the way the service has been delivered and relates to the question, how has the service been provided? 2.3.1 Technical quality Technical quality refers to the relatively quantifiable aspects of the service such as The hotel guest will get a room and a bed to sleep in, the consumer of a restaurants services will get a meal, and the train passenger will be transported from one place to anotherà ¢Ã¢â€š ¬Ã‚ ¦ (Gronroos, 1984). In terms of mega-sport event, as influx of tourists, the capability of original infrastructure is not able to meet the needs. That is why Terret (2008) mentioned cities are interested in hosting of the Olympics Games as they can accelerate infrastructure projects. For example, Olympic experience shows that a highly robust and resilient public transport system is a prerequisite to handle exceptional Olympic mega event traffic demands (Bovy, 2006). In terms of London, it struggles with constraints on the Tube, which handles 12 million trips a day during normal times and the Olympics is estimated to add three million trips on the busiest days (Kirka, 2012). Therefore, it invested  £80m in permanent transport improvements for DLR (Media centre Press release, 2008), we have seen new rail links created in East London, and improvements to existing underground and overground train services (Pettinger, 2009) and the increase of capability achieved that a train arriving in the Olympic Park area every 15 seconds (London Olympics Transport Upgrade, 2012). This improvement will shorten the time that tourist move in and out the Olympic Park and reduce the crowd risk. In other hand, a strong public transport will also encourage tourist to choose so that avoid general car traffic on the primary Olympic transport network accordingly. 2.3.2 Functional quality Local human resource support Functional quality creates a competitive edge by focusing on the more personal aspects of the service encounter such as The accessibility of a teller machine, a restaurant or a business consultant, the appearance and behavior of waiters, bank tellers, travel agency representatives, bus drivers, cabin attendants, business consultants, plumbers, how these service firm employees perform, what they say and how they say it do also have an impact on the customers view of the serviceà ¢Ã¢â€š ¬Ã‚ ¦ (Gronroos, 1984) In terms of mega-sport event, a special group volunteers was critical to the successful staging of mega-event because they provided the substantial amount of unpaid additional labour that was needed and also the outstanding service that help the tourists. For example, in Beijing 2008 Olympic games, there were 70,000 volunteers (Associated Press, 2007) applied in various positions such as translation and interpretation, protocol and reception, contest organization, food and beverage, medical services, security and transportation et al (Volunteer Positions Requirements, 2008). To ensure the service quality of the volunteer, a series of training was made before volunteers officially starting their services. In terms of Beijing 2008 Olympic Game, the training includes 4 parts (Organization and Administration of Olympic Volunteering, 2008) 1. General training: basic Olympic knowledge, brief introduction to the Beijing Olympic and Paralympic Games, Chinese history and traditional culture, history and cultural life in Beijing, knowledge and skills necessary to serve the disabled, etiquette norm, medical knowledge and first-aid skills. 2. Professional training: professional knowledge and skills required in voluntary services. 3. Venue training: venue functions, knowledge concerning the sports held in the venue, internal facilities, organizational structure, rules and regulations. 4. Job training: job responsibilities, specific work, business procedures, and operating norms. These well-trained volunteers helped the foreign visitors overcome language and cultural barriers, and provide professional service so that enhance the satisfaction of tourists experience in great extent and assist Olympic Games operating smoothly. However, Bejou et al. (1996) mentioned that there are non-standardized services in which the knowledge, behavior and commitment of the service providers are crucial. Oneil et. al. (1999) believe that this experiential product (such as event) is produced and consumed simultaneously, is highly heterogeneous and very difficult to store and/or control, but basically, if expectations are met, service quality is perceived to be satisfactory; if unmet, less than satisfactory; if exceeded, more than satisfactory. In contrary, poor events may causes by such as an emphasis on quantity rather than quality, a product rather than a market orientation, poor physical conditions and lack of information, and poorly selected or inadequately trained personnel (Jackson Schneider, 1990). 2.4 Sustainable tourism development The evaluation of the sustainability impacts of any mega-sport event is a complex and difficult task and it involves far more than simply estimating its potential revenue and expenditure (Dodouras James, 2004). As hosting a mega-sport event can also constituted a unique opportunity for the diversification and enrichment of the hosts tourism product, this legacy will benefit the tourism development in the future. For example, the building of tourism infrastructure in the case of Barcelona significantly enhanced its image and credibility as an international tourist destination (Duran, 2005). Musgrave Raj (2009) summarized the three sustainable aspects that influenced by mega-sport event as Figure 1: Mega-sport Events Social Environmental Economic Positive: Induced development and construction expenditure Long-term promotional benefits Civic pride Community development Increased employment opportunities Positive: Raising awareness of environmental issues Development of waste land Long-term conservation of area Positive: Direct/indirect expenditure Increased property value due to regeneration Additional trade and business development Induced development and construction expenditure Event product extensions Negative: Future use of infrastructure not maximized Interruption of normal business Resident exodus Disruption of lifestyle Media impacts Community apathy and antagonism Increased risk of security issues Unequal distribution of wealth Negative: Site/location damage short- and long-term Waste and pollution Noise pollution Traffic disruption and congestion Increase in energy demands and other natural resources Negative: Cost of event failure to local/national economy Inflated price of products, services and amenities Unequal distribution of wealth Fig. 1. 1. The three pillar impacts of events (Musgrave Raj, 2009) Consequently, the objectives of sustainable development are: optimizing socio-cultural impacts; minimizing environmental impacts and maximizing economic impacts (Smith-Christensen, 2009). Specifically, in terms of tourism, these impacts can be operationalized in the post-event period to attain, magnify and sustain their objectives as a sustainable sport tourism legacy. And accordingly, the sustainability of strategies that originate from sport tourism development policies, which according to sustainable development principles should maintain economic efficiency, social equity, and environmental integrity (Campell, 1996; Fitzgerald Leigh, 2002). 2.4.1 Social impact By social impacts we mean the consequences to human populations of any public or private actions that alter the ways in which people live, work, play, relate to one another, organize to meet their needs and generally cope as members of society. The term also includes cultural impacts involving changes to the norms, values, and beliefs that guide and rationalize their cognition of themselves and their society (Interorganizational Committee on Guidelines and Principles, 1994). To achieve the outcome that optimizing socio-cultural impact, the organizer should reduce the negative impacts and magnify the positive impacts. Tassiopoulos Johnson (2009) summarized the social impacts that brought by event tourism as follow: Negative impacts of tourism: Sex The sexual industry has grown rapidly rely on the mega-sport event due to some event attendees travel abroad to enjoy uninhibited casual sexual encounters and result on a bad impact of the local. For example, as many as 40,000 women could enter South Africa to work as prostitutes during this years football World Cup 2010 (The Telegraph, 2010). The grave danger of this growth has led to the spreading of HIV/AIDS and other sexually transmitted diseases (Cooper, et al., 2005). Health There are diseases such as swine flu should be noted when people from different countries interact. For example, the recording of more than 8500 cases of malaria infections in the UK, which have been a result of tourist and visiting friends and relatives (VFT) traffic to malaria-infected destinations. These diseases may not fatal but they can cause social and economic stress to the host community. Commodification Commodification implies that the demands of tourism (inclusive of events) have led to the mutation and sometimes the destruction of the meaning of cultural performances and special events. Staged authenticity refers to simulated experiences that are developed to satisfy the needs of the visitor. Standardization refers to where the visitor attending an event searches for the familiar, leading to a loss of cultural diversity (Cooper, et al., 2005). Disruption of lifestyle of residents Sherwood (2007) refers to increases in traffic and noise and the general disruption to normal daily routines caused by the hosting of an event in the destination. Furthermore, overcrowding, congestion and noise are ascribed to an influx of event visitors in the host destination. This may cause that resident exodus, for instance, third of Britons holidaying abroad this summer have deliberately chosen dates to avoid London 2012 (Gerges, 2012). Crime and vandalism Many scholars such as Mathieson and Wall (1982) have suggested that large numbers of visitors to an event carrying relatively large amounts of money and valuables with them will provide a source for illegal activities including drug trafficking, robbery, vandalism and violence. For example, only 10 weeks before the FIFA World Cup 2010, in South Africa, there were 50 murders happened in one day while the South Africas murder rate actually dropped slightly last year (Tay, 2010). Positive impacts of tourism: The fostering of community/civic pride Events can be used to put new life into ceremonies and rituals, making them come alive, combining them with skills and crafts. This can inspire and assist with fostering local pride of a host community and provides the best possible experience for the event attendee (Tassiopoulos Johnson, 2009). Creating sociocultural awareness and peace Events take people to new places and can broaden their understanding and knowledge of other cultures and environments. This can be regarded as an educational process and, if channeled properly, this education can lead to greater awareness of, and sympathy and admiration for, other societies. Cultural exchange that takes place between the event attendee and the host community can assist in fostering peace. The belief in the relationship between tourism and peace is so strong that in 1986 the International Institute for Peace through Tourism was set up. Shared infrastructure When developments for events take place, for example, the FIFA 2010 World Cup in South Africa, the local infrastructure is often enhanced to meet the needs of the developments. The host community can find that the quality of their life is enhanced through being able to enjoy this improved infrastructure. This type of infrastructure can include upgrading sporting venues, improvement of airports and general transportation. Direct sociocultural support The funding generated from various events can provide funds to assist to restore heritage sites, conserve natural and cultural sites, or assist local charities. The proceeds earned from these events in terms of registration fees and goods sold are donated to various charities within the local community. 2.4.2 Environmental impact The environmental impact indicates that (Mathieson Wall, 1982; Jenner Smith, 1991; Boers Bosch, 1994; Puczko Ratz, 2002; 2005): Impacts on the natural environment, i.e. air quality, geological factors, water quality, depletion of natural resources, flora and fauna; Impacts on the man-made environment, i.e. buildings visual impacts, changes in land use, infrastructure; Impacts on the ecosystem. The depletion of natural resources is accelerated by the use of fossil fuels in transportation, the heating of accommodation and the operation of catering facilities (which are usually non-renewable energy sources like coal, crude oil or natural gas). In more environment-friendly solutions, heating and energy consumption is based on hydro, solar or wind energy. Wasteful and careless use of the drinking water supply significantly impairs the effectiveness of water management, and decreases available freshwater resources. The wasteful use of the water supply could be avoided by a more environmentally friendly attitude and modern technology. The positive elements of the environmental impacts most commonly catalogued relate to the new facilities that might not have been politically or financially feasible without the event. On the negative side, growing attention is being focused on the environmental damage due to development for mega sports events (Tolios, 1997). 2.4.3 Economic impact Event tourism can generate positive economic impacts, in addition to longer-term place marketing benefits and media exposure for destination, along with sporting or cultural policy benefits (Musgrave Raj, 2009). à ¤Ã‚ ºÃ‚ ºÃƒ ¤Ã‚ »Ã‚ ¬Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¨Ã…  Ã‚ ±Ãƒ ©Ã¢â‚¬ Ã¢â€š ¬Ã‚ ¼Ã…’à ¦Ã…  Ã¢â‚¬ ¢Ãƒ ¨Ã‚ µÃ¢â‚¬Å¾Ã‚ ¼Ã…’à ¥Ã‚ ·Ã‚ ¥Ãƒ ¤Ã‚ ½Ã…“à ¥Ã‚ ²-à ¤Ã‚ ½Ã‚ Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ ¥Ã‚ ¥Ã‚ ½Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦- ¹Ãƒ ©Ã‚ Ã‚ ¢Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ¾Ãƒ ¤Ã‚ ¾Ã¢â‚¬ ¹ While these impacts are extremely relevant and often very important, an honest assessment of the value of a particular mega sports event must also include estimates of the negative impacts, such as commodity price increases a