Southwest Airlines Company and Industry Analysis free essay sample

The company’s vision was a low-cost, no-frills airline that was safe, affordable, and fun. Out of that vision, and following and arduous inception, the company has become one of the largest U. S, airlines, getting more travelers to their destinations than any other U. S. airline, and making a profit while doing it. Southwest Airlines was founded and based out of Houston at a time when the city was seeing a growth in commercial and industrial business. The founders of Southwest Airlines believed there was a demand for convenient and consistent flights between large cities, particularly amongst businessmen. Their observations led them to eventually opt for a low cost business strategy with the initial goal of keeping their fares comparable to the cost of making the trip by car. To balance this strategy, the founders also recognized the importance of providing outstanding customer service to bolster the airline’s image and gain customer confidence and loyalty. We will write a custom essay sample on Southwest Airlines Company and Industry Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today Southwest has a fleet of 527 aircrafts serving 64 cities in 32 states. Southwest focuses on affordable travel with a strategy which is not built on hub airports but rather flights between pairs of cities, point-to-point. Routes are established where there are enough passengers travelling and a high number of flights per day, with an opportunity to add more flights over time. The company has short turnaround times to keep the plans in the air more hours than rivals. It also has the lowest customer complaints per passengers and a low lost baggage rate as well as high on time arrivals. Southwest Airlines has stayed true to its founding goals and the company’s present success is a direct result of those two key factors. In executing its primary goal to remain the low cost leader, Southwest Airlines could be described as having â€Å"no-frills†. The company keeps its costs low so it can keep its fares low by flying point-to-point rather than through hubs, by only offering one class of service, by utilizing electric ticketing systems to save on paper, and by selling flights directly through its website to eliminate agent fees. Furthermore, through the company’s rigorous fuel hedging tactic, Southwest has saved billions of dollars in fuel costs while operating one type of airplane, which has simplified and improved the airline. All of the aforementioned factors have consistently contributed to lowering Southwest’s operating costs and increased its profitability. Competitor rivalry is a strong force, as there are a lot of similar sized competitors with little differentiation in products and customers are price sensitive. The threat from new entrants is weak due to the high startup costs and high competition that is already in the industry. The bargaining powers of substitutes are weak, traveling by trains and busses means more time than air travel. The bargaining power of buyers is high since the buyer switching cost is low and customers are price sensitive. Also, since customers can book tickets through websites like Expedia or Orbitz, which searches through all available flights and offers customized low prices. Suppliers have a strong bargaining power in the airline industry. In markets today, there is often a concept that price and value are inversely related. As part of its key success factors, Southwest Airlines sought to overcome this notion by focusing on adding worth in the form of exceptional customer service. From the highest administrators to the lowest attendants, Southwest’s employees are often hired based more on their attitude rather than their aptitude. Southwest believes that skills can be taught, but genuine courtesy and a fun-loving spirit cannot. By providing this exceptional service experience, Southwest Airlines has found a way to offer â€Å"more value for less money. † Since 1973, Southwest Airlines has had positive income statements and this has proved that the airline can remain profitable even in the most turbulent economic conditions. Despite its success however, Southwest faces numerous forces that could potentially erode its profitability. Rising fuel costs, increasing government regulations, and ongoing public fear of terrorist attacks, are some of the key issues the company is forced to face. First, as a discount airline carrier, Southwest was designed to service a small number of high capacity routes rather than a broad spectrum of diverse destinations. Secondly, increasing debt to the company that has prided itself on paying close attention to bottom line profitability. A third issue that Southwest faces is one that is less tangible but very real. The potential drop in general airline traffic due to increasing internet communications in the form of videoconferencing could mean less business travel. If business travel declines, Southwest may want to shift its focus to vacationers and casual travelers. Southwest Airlines was founded on the tenet of fiscal conservatism primarily with maintaining low levels of debt. Southwest has experienced an increase in debt from 2003 to the present. In the short span of 4 years, the debt-to-equity ratio has increased by . 5 percent. Factors that might have contributed to an increase in debt may include expense of employee separation packages, lawsuits against Southwest, and much needed system operations upgrade. While this may not be a significant problem right now, the company could decrease its current debt levels by keeping more thorough maintenance records thus avoiding potential lawsuits. Utilizing new technology and continuing to hedge with futures contracts on oil can cut the company’s rising fuel costs. While Southwest’s flight routes have been the cornerstone to its success, it could stand to become more geographically diverse. That stated, it is recommended that the company continue to stay out of larger U. S. irports and instead diversify itself throughout Canada, Mexico, and the Caribbean. The company should research the international markets and simply duplicate its current business strategy on a more global scale. It is recommended that the company should consider acquiring smaller low-cost domestic airlines and look outside of the U. S. for new potential markets. If Southwest Airlines is able to successfully do this, they will be able to undermine existing larger carrier airlines and will create a new revenue stream.

Obesity in nursing essays

Obesity in nursing essays Societies perception about the perfect person is best known to have the perfect body. The healthy habit I have decided to write on is being overweight. Being overweight has many effects on children as well as adults. As an overweight child he or she has many problems growing up. For instance larger kids are more likely to be rejected by other children because of their size. Children are also teased more and they also have fewer friends because they are so called different. In the book Essential Concepts for Healthy Living it says that, As in the adult population, the number of overweight school age children is increasing in the United States. About 12% to 14% of American children are seriously overweight. For adults they also have problems being overweight. For instance health issues come into play when they can have heart problems, diabetes, and other health problems. Obesity also limits their ability to move around and to work out. Adults also have the stereotype to live up to as being muscular or slim. Being overweight also makes it harder to find a partner and it also limits success in work. The reason being overweight is important to me is because at one time I was very obese. I have lost about 50 pounds and I am still overweight but I am still loosing. The reason this issue is important to me is because I want to feel good about myself, and the way I look, and I always want to be physically healthy. It is important to me also, because I want to lesson my chance of getting heart diseases and other diseases to being overweight.( www.webmd.com) This is a big problem in the United States because of fast food and the lack of exercise.( Journal of Advanced Nursing ) I also dont want to have an early death because being overweight lessons your life expectancy and I dont want to put my family through this. I also think that being overweight can cause emotional problems and this can ca...

American Presidency Essay Example | Topics and Well Written Essays - 1250 words

American Presidency - Essay Example An interrelated program of domestic-policy reforms characterized the Reagan policy agenda. We see this in the administrations work to reduce the size and scope of the federal government, which entailed lowering federal taxation and domestic spending as well as the deregulation and returning of the power to the states.i The Omnibus Budget Reconciliation Act of 1981 was the first of changes that Reagan launched in his pursuit of his domestic policy. This legislation brought about far-reaching budget cuts and policy shifts and is considered to be one of Reagan’s major achievements in domestic policymaking. Besides significantly trimming domestic spending and trimming the federal government’s role in domestic program areas, the legislation had two other significant effects: first, it substantially changed welfare programs, and second, it increased the proportion of federal grant funds that are channeled to the states and reduced the share paid to local units of government.i i Reagan’s experience as governor of California, prior to his election as President, influenced his attitude toward domestic policy. As governor, Reagan became convinced that the states could play the major role in running domestic programs such as welfare. He saw in this experience that domestic policy choices are best made at the state level and that this philosophy became the foundation of his New Federalism. Reagan emphasized this in his 1982 State of the Union address: Our citizens feel they have lost control of even the most basic decisions made about the essential services of government, such as schools, welfare, roads, and even garbage collection. They are right. A maze of interlocking jurisdictions and levels of government confronts the average citizen in trying to solve even the simplest of problems. They do not know where to turn to†¦ who to hold accountable.iii For Reagan

Historical Geography of North America Journal Review Essay

Historical Geography of North America Journal Review - Essay Example Mann's sources are recognizable experts in this arena and the article cites them prolifically. While many of Mann's points make enough logical and reasonable sense to dispel the widely held romantic version of the early settlements, the author's arguments rely on a connect-the-dots logic in the absence of a complete historical record. The author succeeds in making the point that the early American settlers were not faced with the typically romantic ideal of cooperation with the environment and struggling against Mother Nature. Instead, he paints a stark picture of famine, disease, and constant hardship replete with starvation and cannibalism. His vision of the Europeans being able to stave off hostile attacks from the Natives is based on the theory that the Natives had been severely weakened by Malaria. Mann also dispels the myth of Pocahontas saving the life of John Smith in 1607. However, this is a literary story that is part of America's myth and hardly an historical moving revelation. The real power of the article is the sense the author gives us that, "Much of what we learned in grade school about the New World encountered by the colonists at Jamestown turns out to be wrong". It demands further investigation and invites a more deeply researched debate. The author contends that the ecology of ... s little evidence offered for the damage done by the earthworm purportedly imported in European soil, it has been long held that the agricultural practices of Europe had a profound effect on the New World. The author also magnifies the destruction that domesticated animals did to the native's farmland, and the resulting tensions between the Natives and the Europeans. Here again, the author gives a reasonable view of animal farming in New England of large animals running wild and destroying the crops of the Natives. However, the evidence is anecdotal and does not consider the viewpoint that it may have been more likely that the animals were restrained and managed as they were in England, as that would be in the best interest of the settlers. However, Mann's point that they altered the ecological landscape cannot be refuted. The strength of the article, apart from its intellectual stimulation, is its contention that European farming and agricultural practices forever transformed the landscape. Mann explains why the different approaches held by the Natives and Europeans to the concept of property ownership came at odds and favored the Europeans. The Native culture believed in a constantly evolving landscape where property rights would shift according to need and use. The Europeans believed in private property ownership and were thus able to accumulate property. The introduction of new plants and controlled agriculture invaded the New World and left a permanent change on the face of America. There can be little argument that tobacco and corn changed the soil, the land, the people, and the economy of the New World. In conclusion, this article is a well-written consensus of a number of noted experts. While it may be somewhat shy of hard evidence, the incomplete historical

Determining Cognitive Functioning of Individual

Determining Cognitive Functioning of Individual Serial assessment in neuropsychology is necessary to make inferences regarding an individual’s level of functioning, i.e. to determine whether there has been ‘real’ improvement or decline, outside of measurement error, normal variation and clinically insignificant change [1]. A number of psychometric methods have been developed in order to interpret changes in test scores over repeated occasions of assessment. The associated problems and processes that are involved in delineating observed scores into their subcomponents of measurement error and true scores are complex and problematic [1]. Acquiring knowledge and understanding of issues pertaining to measurement error, such as the standard error of measurement (SEM,) is crucial to accurate interpretation of neuropsychological test results and change scores. The SEM refers to the total error variance of a set of obtained scores, where the obtained scores are an unbiased estimate of an individual’s true score [2]. It is the standard deviation (SD) of an individual’s test scores had the specified test been undertaken multiple times, and is calculated by multiplying the baseline SD of a measure by the square root of one minus the reliability coefficient of the measure [3]. The SEM is inversely related to a test’s reliability, such that larger SEMs reflect less reliable tests, and therefore denote diminished accuracy with the measure taken and the scores obtained [1]. This leads to greater variability within a test battery and thus any interpretation of results in such a case should be undertaken with a considerable degree of caution [4]. SEMs are useful in preventing the unwarranted attachment of significant meaning to between-score differences. That is, SEMs and their corresponding confidence intervals may overlap, indicating that some of the observed score difference may actually be attributable to error in measurement [1]. However, whilst the SEM is useful for estimating the degree of measurement error, it is not a suitable predictive measure as it is based on a distribution that presumes true score knowledge, which will always be unknown as tests do not have perfect reliability. As such, utilising the standard error of estimate (SEE) for such purposes may be the more appropriate method [2]. The SEE is a method which utilises a regression-based approach and measures the dispersion of predicted scores [5]. The SEE reflects the SD of true scores when the observed score is held constant, and is the statistic from which confidence intervals should be constructed [2]. The construction of confidence intervals is closely related to a test’s reliability. More reliable tests, in terms of internal consistency, represent homogeneity within the test itself. Thus, the associated confidence intervals will encompass a more narrow range of scores, with the resulting estimate being more precise [2]. It is therefore necessary to consider a test’s reliability coefficient, as below a certain point, the utility of a test is compromised [2]. Furthermore, as the reliability of a test is the single largest factor in determining the degree of change needed to occur over time from which the observed difference can be deemed to reflect actual change, using tests with high reliability coefficients is of paramount importance [6]. The consideration of measurement error in neuropsychological test results may also incorporate the assessment of observed score differences in terms of clinical significance. Clinically significant change can be interpreted on the basis of whether an individual’s change in test performance over two occasions reflects sufficient improvement, so that the individual has shifted classification categories, for example from ‘impaired’ to ‘normal’ [6]. Therefore, if a change is to be considered clinically significant, the tests being used to assess observed score differences need to be reliable. However, interpreting clinically significant change may also be problematic. Whilst there may be a considerable observed change in test scores from one measurement occasion to the next, if the starting point is at the extreme low end of a category, and the end point is at the extreme high end of a category, then an individual’s classification will not change and clinically significant improvement will not be deemed to have occurred [6]. This is a problematic interpretation as these changes may well have had important functional consequences for the individual that underwent assessment, and thus it is important to employ sensible clinical judgement [6]. Caution also needs to be applied to the interpretation of statistically reliable change, to avoid the implication that it represents real change. In reality, the observed change may instead reflect measurement error [6]. Statistically meaningful differences may also be a common occurrence within a particular population [7], but these are not necessarily clinically significant differences. Whilst neuropsychological test interpretation must consider, amongst other things, base rates of expected differences and abnormalities, the number of measures in a battery must also be taken into account, as abnormal performance on a proportion of subtests within a battery should be regarded as psychometrically normal [4]. A number of methods for calculation of reliable change have been proposed, adopted and further modified. These methods are usually given the designation of Reliable Change Index (RCI), and are used to estimate the effect of error variance on test score accuracy [6]. The value of the RCI is used to indicate the probability of the difference between two observed scores being the result of measurement error, and thus if the resulting probability is low, the difference is likely due to factors external to the test itself [1]. The notion of reliable change originated in classical test theory, with the standard error of the difference used as the criterion for determining whether an observed difference is credible under the null hypothesis of no real change [8]. However, the original, unmodified classical approach assumes that there are no practice effects. Certain subsequent variations of this approach have aimed to account for practice effects, in one of two ways. Either by a simple adaptation of the Jacobson and Truax approach (a widely used, simplified version of the classical approach, called the JT index), or via estimation of true change by using a regression equation, with the latter method being the favoured alternative in this context [8]. This regression-based approach does not require the test scores at each of the time points to have equal variance, and thus practice effects can occur [6]. There are many further approaches to calculation of RCIs, with no real consensus about which method is superior and should represent the ‘gold standard’ approach [8]. Furthermore, whilst RCI methods do have a number of advantageous features, there are still inherent limitations when considering factors such as real change that remains undetected if it falls below the RCI threshold [6]. Additionally, whilst reliable change methodology adjusted for practice effects has the potential to reduce measurement error and improve clinical judgement, it utilises a constant value the group mean – and so does not take into account the full range of possible practise effects, nor does it traditionally account for regression to the mean, so that error estimates are not proportional to the extremities of observed changes [1]. However, this methodology does at least provide a systematic and potentially empirically valid approach to assessment of real change [6]. In contrast, whil st regression methods do also have their own inherent limitations, such as greater utility in larger sample sizes, these are considered less extensive than RCI methodology [1]. The methods discussed thus far are primarily distribution-based approaches, meaning that they express observed change in a standardised format. A primary disadvantage of this type of approach is that they are purely statistical measurements which do not reveal the clinical significance of any observed change [9]. Alternative approaches include the use of reference states to estimate the minimal important difference or change, which refers to the smallest change in health quality that the patient is able to perceive and that is considered clinically relevant change [3]. However, these approaches have their own inherent limitations, with direct and subjective patient involvement in the change assessment process increasing the complexity of the measurement [3]. As the determination of an individual’s current cognitive functioning, as well as whether this functioning has improved or declined since prior assessment, is fundamental to the efficacy of clinical neuropsychology, the ability to reliably determine change via comparison of test scores is crucial [6]. However, as has been outlined above, the approaches involved in this determination are varied in their efficacy, and come with inherent limitations. As such, when considering the clinical significance of test results, a patient’s performance needs to be interpreted contextually, taking into account relevant behavioural, medical and historical information, as psychometric variability alone is not sufficient [4]. Furthermore, examination of the functional outcomes of any measured change is crucial, as this is of at least equivalent importance in determining whether improvement or decline has taken place [6]. References 1. Brooks, B.L., et al., Developments in neuropsychological assessment: Refining psychometric and clinical interpretive methods. Canadian Psychology/Psychologie canadienne, 2009. 50(3): p. 196. 2. Charter, R.A., Revisiting the standard errors of measurement, estimate, and prediction and their application to test scores. Perceptual and Motor Skills, 1996. 82(3c): p. 1139-1144. 3. Rejas, J., A. Pardo, and M.à . Ruiz, Standard error of measurement as a valid alternative to minimally important difference for evaluating the magnitude of changes in patient-reported outcomes measures. Journal of clinical epidemiology, 2008. 61(4): p. 350-356. 4. Binder, L.M., G.L. Iverson, and B.L. Brooks, To err is human:â€Å"Abnormal† neuropsychological scores and variability are common in healthy adults. Archives of Clinical Neuropsychology, 2009. 24(1): p. 31-46. 5. McHugh, M.L., Standard error: meaning and interpretation. Biochemia Medica, 2008. 18(1): p. 7-13. 6. Perdices, M., How do you know whether your patient is getting better (or worse)? A users guide. Brain Impairment, 2005. 6(03): p. 219-226. 7. Crawford, J.R., P.H. Garthwaite, and C.B. Gault, Estimating the percentage of the population with abnormally low scores (or abnormally large score differences) on standardized neuropsychological test batteries: a generic method with applications. Neuropsychology, 2007. 21(4): p. 419. 8. Maassen, G.H., E. Bossema, and N. Brand, Reliable change and practice effects: Outcomes of various indices compared. Journal of clinical and experimental neuropsychology, 2009. 31(3): p. 339-352. 9. Ostelo, R.W., et al., Interpreting change scores for pain and functional status in low back pain: towards international consensus regarding minimal important change. Spine, 2008. 33(1): p. 90-94.

The Ancient Art of Feng Shui Essay -- History Research Papers China Es

The Ancient Art of Feng Shui The History of Feng Shui Feng Shui has been practiced in China for thousands of years and is believed to have started in 2953 B.C. when Hu of Hsia found a tortoise that had a perfect "magic square" on its back. From this discovery evolved the I Ching, the oldest book in Chinese history, and possibly the world (Webster 1). This book contains the first written instructions on the theory of Feng Shui. Feng Shui was seen as a sacred power, so much so that in ancient China, only the privileged class had access to the knowledge. There are even stories of members of the Imperial family who went out of their way to obscure the texts in order to prevent those who might be a threat to them from obtaining the sacred knowledge. The first Ming emperor even ordered that the country be flooded with books containing misleading theories and incorrect guidelines on Feng Shui (Too 2). When Chiang Kai Shek fled the mainland he took thousands of books on Feng Shui with him to Taiwan and used its principles in building a regime there. From there it traveled to Hong Kong and eventually to the Western World through Marco Polo (Cassidy). Modern Feng Shui is based on the commentaries from Wang Chi and other scholars from the Sung dynasty, 1126-960 B.C. (Webster 3). What is Feng Shui? Feng Shui is the ancient Chinese art of living in harmony with nature and your surroundings, in order to maximize your health, prosperity and luck. It literally translates as "wind and water" and it involves the placement of buildings in relation to their surroundings, and the placement of furniture within the building in order to maximize the ch’i, the original energy source on the earth, from which everything else was created (Webster 4). As the dragon is seen as the most revered celestial creature of Chinese philosophy, ch’i has been called the breath of the dragon. Ch’i is an invisible energy that circulates throughout the world but also gathers in certain areas. The basic idea of Feng Shui is to harness as much ch’i as possible by allowing it to gather where you are, whether it is in your home or in your office. Ch’i is the life force that is all living things, and can be found, in its perfection wherever things are done perfectly. An arti st who creates a masterpiece is creating ch’i. Through Feng Shui, we are looking for places where ch’i is ac... ...ents and residential, family dwellings. It is the art of placement, a science and a philosophy that was meant to bring harmony through the observance of our environments and how the balance of the energies created can affect all the aspects of our lives. "All we do is connected to Mother Earth and Ch’i, the Natural Order or Energy which permeates the universe" (Feng Shui Innovations). Within the past ten years there has been an amazing amount of interest in this science in the western world as people, for various reasons, look for answers, and search for a way to be in harmony with the world. An ancient Chinese saying lists the five basic principles of successful living: "First comes destiny, and then comes luck. Third comes Feng Shui, and with that comes philanthropy and education" (Webster 33). Works Cited: Cassidy, William L. "www.qi-whiz.com". Feng Shui Innovations. "www.fengshui-innovations.com". Feng Shui Society. "www.fengshuisociety.org.uk/". Too, Lillian. Basic Feng Shui. Oriental Publications, Australia:1997. Webster, Daniel. Feng Shui for Beginners. Llewellyn Publication, St. Paul:1997. Xing, Wu. The Feng Shui Workbook. Tuttle Pub., Boston:1998.

Best Friend

I am always really impressed and excited by the girlstudents wearing Ao Dai coming out of schools every where in the city at the end of class time. That image is indeed beautiful and so rich in the Vietnamese culture! However, we may be forgetting such a lovely image because of the current tendency for cultural intergration . The white Ao Dai has been gradually replaced by the self-designed skirts matched with shirts as usually seen in the Korean or Japanese movies . Seeing this reality, we, highschool students support the concept of maintaining the Ao Dai as the official uniform for highschool girlstudents. Introduce members of group) So why do we should keep using Ao Dai as school girls’ uniform? 1. First of all, the Ao Dai is a kind of dress that represents most deeply the nationality of the Vietnamese people. People never take the Vietnamese Ao Dai for the Japanese Kimono, for the Korean Hanbok or the Chinese Xam gown. With a long history related to that of the development of the Vietnamese people, the Ao Dai has become a typical tradition, rich in national cultural essence. In other words, the Ao Dai is the national costume for the Vietnamese women.That is why female delegates, leaders’ Ladies dress themselves in Ao Dai at the national or international conferences in order to affirm the sense of national superiority. The contestants for the global beauty contests always wear Ao Dai to promote the Vietnamese image. Right in our country, every day, every hour do we see the Vietnamese women in the national Ao Dai at hotels, restaurants, banks, post offices, schools and offices as well. The Ao Dai bears in itself the image of a country, Vietnam with an abundant cultural core. . The Ao Dai not only symbolizes the national tradition, but also glorifies the beauty of the Vietnamese women, especially the white Ao Dai has been connected with the softness and purity of the Vietnamese girlstudents for long time. With the simple but fine features, the pu rely white Ao Dai brings about the sense of nobility for highschool girlstudents. No one can forget the image of the girlstudents of Dong Khanh Highschool on their way back home. That image has been the endless inspirations for writers and poets since then.Young girlstudents may like the youngness and the modernity of the new fashionable uniforms, but the Ao Dai is always the best choice for the dress that represents the dynamic and modern aspects of present-time girlstudents, but still keeps the non-mistakable of the Vietnamese women. 3. Finally, the Ao Dai honors not only the external beauty but also the internal beauty of the Vietnamese girls’soul more than any other costumes. To some extents, the dress we wear influences our behavior. In this sense, the Ao Dai has educational value.In the white, charming Ao Dai, the girls’ conducts, speech, attitudes and manner are even more valued. That is the thought of holding a representative,and national image ,the preservatio n and the development of the cultural values for the nation. The educational aspect of the Ao Dai not only spreads over the grirlstudents but also over the community . Every day, at any time we can happen to see the Ao Dai on any streets in the city: that is not just a beautiful image , but it is a symbol that reminds people of the typical, traditional, cultural beauty and profound, national sense of superiority.Consequently, for its national, educational and aesthetic values, represented in the girlstudents’ Ao Dai, we strongly recommend the Ao Dai to be the official uniform for highschool girlstudents. Vietnam being in its process of renovation and intergration; we may easily leave the traditional beauties behind. For this reason, we should not allow the imported foreign fashions or styles to bring the Ao Dai into decadence. Beautify ourselves and our city with your white alluring Ao Dai! Toi v? n luon ? n tu? ng va xuc d? ng khi m? i gi? tan tru? ng, nh? ng ta ao dai tr? n g c? a cac b? n n? sinh ua ra kh? cac n? o du? ng thanh ph?. Hinh ? nh ? y th? t d? p va d? m ch? t Vi? t Nam bi? t bao. Th? nhung, v? i xu hu? ng van hoa h? i nh? p hi? n nay, chung ta dang d? n m? t di m? t hinh ? nh d? p nhu th?. Chi? c ao dai tr? ng dang d? n b? thay th? b? i nh? ng b? d? ng ph? c t? thi? t k? , di? n hinh nhu cac ki? u vay k? t h? p v? i ao so mi ma ta v? n thu? ng th? y trong cac b? phim Han Qu? c hay Nh? t B? n. Tru? c th? c tr? ng nay, nhom h? c sinh chung toi mu? n th? hi? n quan di? m v? vi? c chung ta nen duy tri vi? c s? d? ng ao dai nhu d? ng ph? c c? a h? c sinh trung h? c. (Gi? i thi? u nhom)V? y t? i sao chung ta ph? i duy tri vi? c s? d? ng ao dai nhu d? ng ph? c c? a cac n? sinh? 1. Tru? c h? t, ao dai la trang ph? c th? hi? n tinh dan t? c sau s? c c? a ngu? i Vi? t Nam. Ngu? i ta khong th? nh? m l? n ao dai c? a ngu? i Vi? t v? i kimono c? a ngu? i Nh? t, hanbok c? a ngu? i Han hay su? n xam c? a ngu? i Trung Hoa. V? i l? ch s? lau d? i g? n li? n v? i l? ch s? phat tri? n c? a dan t? c VN, ao dai da tr? thanh m? t net truy? n th? ng d? c trung, d? m da b? n s? c van hoa dan t? c. Noi cach khac, ao dai chinh la qu? c ph? c c? a ngu? i VN. Do la ly do vi sao ? cac h? i ngh? qu? gia hay qu? c te, cac n? d? i bi? u hay phu nhan cac nha lanh d? o v? n m? c ao dai d? kh? ng d? nh s? t? ton dan t? c. Cac d? i di? n tham gia cac cu? c thi s? c depk toan c? u luon mang tren minh chi? c ao dai VN d? qu? ng ba hinh ? nh Vi? t. Ngay ? d? t nu? c chung ta, hang ngay, hang gi? chung ta d? u co th? nhin th? y hinh ? nh ph? n? Vi? t trong chi? c ao dai dan t? c ? cac khach s? n, ngan hang, buu di? n, tru? ng trung h? c va cac co quan khac. Nhu v? y, co th? noi r? ng ao dai da mang tren no hinh ? nh c? a c? m? t d? t nu? c Vi? t Nam d? m da b? n s? c van hoa. 2. Ao dai khong ch? ang d? m tinh dan t? c ma ao dai con ton vinh v? d? p c? a ngu? i ph? n? Vi? t Nam va ao dai tr? ng da g? n li? n v? i s? d? u dang, net trong sang c? a ngu? i n? sinh Vi? t t? r? t lau r? i. V? i s? don gi? n nhung tinh t? , chi? c ao dai tr? ng tinh khoi mang d? n c? m giac thanh thoat cho cac n? sinh trung h? c. Khong ai co th? quen du? c hinh ? nh n? sinh D? ng Khanh ngay xua m? i khi tan tru? ng v?. Hinh ? nh ? y cung la ngu? n c? m h? ng cho r? t nhi? u cac thi si tru? c day cho t? i t? n bay gi?. Co th? net hi? n d? i va tr? trung c? a nh? ng ki? u d? ng ph? c m? i khi? n cac b? n n? inh yeu thich, nhung d? v? n v? a th? hi? n tinh nang d? ng, hi? n d? i c? a n? sinh th? i nay ma v? n gi? du? c net d? p khong th? nh? m l? n c? a ngu? i ph? n? Vi? t, ao dai v? n luon la s? l? a ch? n t? i uu nh? t. 3. Cu? i cung, hon b? t c? m? t lo? i trang ph? c nao, ao dai khong ch? ton vinh v? d? p ben ngoai ma con nang cao cai d? p tam h? n ben trong c? a ngu? i con gai Vi? t. B? ng cach nay hay cach khac, trang ph? c ta m? c luon co ? nh hu? ng t? i hanh vi c? a ta. Ao dai co tinh giao d? c theo cach nay. Trong nh? ng ta ao dai tr? ng d? p nh? nha ng, y th? c v? c? ch? , thai d? cach di d? ng va l? i noi c? a cac b? n n? sinh cung du? c nang cao. Do chinh la y th? c v? vi? c gi? gin m? t hinh ? nh d? i di? n c? a m? t dan t? c, la b? o t? n va phat huy nh? ng gia tr? van hoa c? a d? t nu? c. Tinh giao d? c c? a ao dai con co tinh ch? t lan t? a b? i khong ch? rieng cac n? sinh ma toan th? xa h? i d? u du? c giao d? c y th? c. B? i l? , hang ngay, c? m? i gi? d? n tru? ng hay tan h? c, ngu? i ta d? u co th? b? t g? p m? t ta ao dai tr? ng nao do tren b? t ki m? t n? o du? ng nao trong thanh ph?. Do khong ch? la m? t hinh ? nh d? p ma con la bi? u tu? ng nh? c nh? m? ngu? i v? cai d? p van hoa truy? n th? ng d? c trung va long t? ton dan t? c sau s? c. Nhu v? y, b? i tinh dan t? c, tinh th? m m? , va tinh giao d? c th? hi? n ro qua chi? c ao dai n? sinh, chung toi d? cao vi? c duy tri s? d? ng ao dai nhu d? ng ph? c h? c sinh ? tru? ng THPT. D? t nu? c cang d? i m? i va h? i nh? p, chung ta cang d? dang m? t di nh? ng net d? p truy? n th? ng. V? y nen d? ng d? nh? ng thi? t k? th? i trang ngo? i nh? p lam ao dai n? sinh c? a chung ta b? lang quen. Hay t? lam d? p chinh chung ta va lam d? p c? thanh ph? nay v? i nh? ng chi? c ao dai tr? ng c? a cac b? n!